Business plan, also referred to as startup proposals or business outline documents, outline a business's goals for existing or new ventures. An organization's business plan includes financial, marketing, and operational information. An effective business plan clarifies the goals and objectives of the company and provides everyone involved with a clear sense of the business' future direction. Business financial information is vital to determine when to invest more money and how those expenditures will affect your cash flow. Your accountant can help you lay a solid financial foundation as you start your business.